With the suspense and instantaneousness, live content has been trending. People spend a lot of time on their mobile device, keeping themselves updated and entertained with social media. With the psychology of thinking that they would miss out on things if they don’t tune in, this tool that we are introducing is the rising star of the video streaming world.In March 2016, Facebook Live has been added to the long list of features on Facebook. The valuable live streaming video function was initially only available to celebrities with a verified page in 2015. It was then made public as people were engaging 10 times more on average and watching live streams 3 times longer than other content in video format.

If it’s that great, then why are you not using it? That’s because in Singapore Facebook Live is rather new and not everyone knows about the perks it brings. And that it is, doing part of your marketing team’s job for them!

Here are the reasons why other businesses are using it and why Singapore businesses should use Facebook Live:

#1: It is a Cost-Effective Marketing tool

According to an article from Poynter last July, Facebook has been shelling out millions of dollars to get selected media outlets to use its live function as it  . Live videos are more likely to naturally appear higher in the newsfeeds of users with the way Facebook has been working on their “videos first” algorithm.

What’s more is that, when your business’ page is going live, your page followers and likers will get a custom notification on their devices! That helps in upping the reach for your content marketing.

#2: Minimal Work is Needed to run it

With 1 in 5 users tuning in to Facebook Live, this proves that video content is the trend, the king of content.  Many pages have also started to use this feature to host webinars and promote events as it is excellent for covering events and sharing sessions.

Regardless, we all want maximum results and minimum cost to reach out to your fans. Managing your business’ social media pages requires manpower cost so why not reduce your advertising costs by letting the platform do the sharing for us?

#3: Engages And Keeps Their Prospects Entertained

Nowadays, consumers are not plainly buying into the products but the experiences that come together with it. On their end, they want to experience before buying as they want the best out of their dollars. That is why companies are looking into branding their businesses to specifically what they want their customers to feel about them.

With Facebook Live, customers now have a way to have a taste of brand experience and gain exclusive access to the current “happenings”.

It is a great way to build relations and bonds with genuine prospects and buyers. At the same time, attracting potential prospects that might be interested in your product or service.

Showing behind-the-scenes is also a way of authentic way of content marketing (we have also written an article on how you can capture your audience by being authentic, you might want to check it out here!), as 87% of audiences prefer to watch videos online if it is meant for behind-the-scenes content.Buzzfeed’s most popular Facebook Live event in which they used rubber bands to make a watermelon burst in April 2017. Their followers engaged with the live video as some started guessing how many rubber bands would it take while others laugh about how it is strangely addicting to watch.

With over 11 million views, it may seem like a rather strange how the content is not “professional” and “well crafted”, but that is because audiences are now wanting raw, instantaneous and entertaining content.

The downside to the feature is that anyone can broadcast anything and with that, many starts sharing moments that may be a little bit overly personal. But in our case, that is what the audiences want from us, to have insights and know more about us.

So if you’re planning your Facebook Live event/ video, don’t worry about the length but concentrate on making a fun, engaging and interesting broadcast!

And there you have it, the 3 reasons why other businesses are using Facebook Live to blast and promote their business. It has so much potential in helping to spread your brand’s name and change the way your business grows!

So, why don’t you try using Facebook Live when it comes with all these great benefits!

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Norman Yeo
Norman Yeo is the General Manager of Tangy Lab Group Pte Ltd, a social media agency dedicated to help companies to fulfill their marketing objectives through Digital Marketing. Norman has helped various organizations, from SMEs to MNCs, to build brand loyalty and achieve actual ROI from Digital Marketing. He has increased his client’s reach & engagement by more than 25 times, and generated ROI on Sales of more than 15 times for them. Some of the notable companies he has worked with include 3M Singapore, The Hourglass, NTUC, Sime Darby (Thrifty Car Rental), CapitalMall Asia, AVAYA, SPH Plug & Play, etc.