This 2018, the social networking landscape is expected to shift dramatically. If you are a brand who wants to use social media marketing to fuel brand growth, you need to be aware of these changes.

Understandably, if you don’t update your social media marketing strategy to keep up with the changes, you will be missing out on opportunities for brand reputation development and revenue generation.

If you are in the process of updating your social media strategy, the following 4 key components should be included in your updated outreach efforts:

#1: Post more inspirational and motivational content

Content that is both inspirational and motivational can be helpful in audience acquisition. Nowadays, constantly posting informational content about your brand, product, or services is already considered outdated.

If posting motivational and inspirational social media messages is something you have not tried yet, now is the perfect time to give it a go. The more universal and uplifting your images are, the higher the likelihood of people sharing it with others.

Also, consider it ideal to post your images on multiple social media networks especially the popular ones like Instagram, Pinterest, Facebook, and Twitter.

#2: Start treating your business as a media company

To achieve maximum ROI on your social networking efforts, you need to think of your business as a media company. What does that mean exactly? It means regardless of the industry or niche you are in, you must think in terms of format optimization, branding opportunities, audience acquisition, and return-on-investment ratings.

The sooner you are able to make the necessary adjustments in terms of your social media marketing outlook, the sooner you can enjoy the fruits of your efforts.

#3: Make use of social intelligence tools

To ensure you have a potent social media marketing strategy in place, make it a point to integrate social intelligence into your campaign. For many nowadays, incorporating social intelligence tools is no longer optional. If you have not included social intelligence work in your campaigns yet, then you are giving your more savvy counterparts an even bigger edge.

#4: Assess the social media platforms you are in so you can hit target audience metrics

Take a closer look at the platforms you are using. Which ones provide the opportunities for your business in terms of revenue generation? Which ones offer the highest in terms of engagement?

When you have a clear insight and understanding of the benefits each platform offers for your brand, it becomes a lot easier for you to create a strategy that can help ensure your desired KPIs (key performance indicators) are met.

Gone are the days when a presence on social media alone is enough. Nowadays, you need to be strategic in terms of your approach to brand development and customer acquisition. Share and discuss the above mentioned key components with your team so you can find a creative and effective way to integrate them into your current social media marketing campaign.

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