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Shirley Yam

About Shirley Yam

Shirley specialises in Facebook marketing and lead generation. Under Tangylab, she has helped local and international companies to achieve their marketing and sales goals through various advertisements and campaigns. She actively seeks to understand customer’s digital behaviour and is interested to share what she has learnt with others to help them optimise their digital efforts.

Guide To Messenger Ad For Singapore SMEs

Facebook launched Messenger Ad since September last year, but we only started to see it appearing in Singapore last month. There has been a lot of talk about Messenger Ad.

It is the latest ground-break advertising format that has opened up more marketing opportunities for businesses operating on Facebook. And just […]

By |April 28th, 2017|Categories: Facebook|Tags: |0 Comments

Guide To Understanding Messenger Bot for Singapore SMEs

When Facebook first launched Messenger Bot, the world was taken by storm. Many companies were so hyped about it that they all rushed out to try this new tool.

A year on from then, we can see that the bot development journey has been one bumpy ride. But, like any new gadgets, […]

By |April 8th, 2017|Categories: Facebook|Tags: |0 Comments

7 Free Content Creation Tools That All Marketers Should Know

As a marketer, content creation is something unavoidable. Be it your blog post or social media advertising campaign, you will be writing content and there will be times that you will be stuck with coming up with a new topic or headlines.

So here are some free content creation tools that can clear […]

By |March 17th, 2017|Categories: Creative|Tags: |0 Comments

5 Landing Page Examples For High Conversion Lead Campaign

We shared on the 5 essential elements of landing page some time back, so we thought we should follow it up with examples created by notable lead generation marketers and companies.

As Groucho Marx says “Learn from the mistakes of others. You can never live long enough to make them all yourself.” We have extracted some […]

By |February 18th, 2017|Categories: Design|Tags: |0 Comments

Create High Conversion Facebook Ad With The Right Buyer-Offer Match

Like any of your other high conversion Facebook ad, your Click-Through-Rate (CTR) is at a healthy level, but the conversions just don’t amount to the same sum. No matter how many times you have changed your ad image, it just doesn’t seem to improve.

I totally understand your frustration (everyone starts […]

By |February 1st, 2017|Categories: Facebook|Tags: |0 Comments

Increase Facebook Ad Reach With 3 Ad Elements

I have met many marketers telling me, “My ads doesn’t seem to be getting the same reach and impression as it did in the past! It must be because Facebook is getting too saturated”.

But honestly, it’s just an excuse. No doubt, Facebook is reaching its maximum number of ads they […]

By |January 22nd, 2017|Categories: Facebook|Tags: |0 Comments

3 Steps to Create Your First Content Marketing Strategy (for SMEs)

We have mentioned it before, Singapore businesses should start content marketing while they still have the advantage.

So to get you started, we have created a 3 step guide to hep you establish  a content marketing strategy (for SMEs) that require minimal cost.  We are going to explore strategies that local SME owners and […]

By |January 10th, 2017|Categories: Creative|Tags: |0 Comments

5 Facebook Targeting for Singapore Businesses You Never Thought of

There is a lot to play around with Facebook’s advance targeting, apart from using its “Custom Audience” and “Look-A-Like Audience”. The thing about Facebook targeting is the number of combination you can enter. You will never run out of targeting with the endless possibilities…

That’s why you shouldn’t limit yourself to the existing […]

By |January 8th, 2017|Categories: Facebook|Tags: |0 Comments

Why SMEs Should Start Content Marketing In Singapore

Content marketing is a popular marketing practise in United States and Europe market that almost every businesses have a content marketing personnel, be it outsourced or employeed.

But it is slow to gain traction in Asia, and definitely in Singapore. Which is actually good news for you….
What Is Content Marketing?
Basically, content marketing […]

By |December 31st, 2016|Categories: Facebook|Tags: |0 Comments

3 Ways To Keep Up With Latest Social Media Updates

Facebook, Twitter, Instagram, Linkedin and so many other social media update their interface 3-4 times a month, or perhaps even more than that! Sometimes, the change is insignificant to your company, but some can be drastic as well. For examples, when Facebook did a clickbait update, certain industry, such as the wealth creation […]