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Shirley Yam

About Shirley Yam

Shirley specialises in Facebook marketing and lead generation. Under Tangylab, she has helped local and international companies to achieve their marketing and sales goals through various advertisements and campaigns. She actively seeks to understand customer’s digital behaviour and is interested to share what she has learnt with others to help them optimise their digital efforts.

3 Must-Know Facebook Ads For Lead Generation

Facebook is a great place for lead generation, not only because of the introduction of the latest lead ad, but also because of the wide reach in Singapore. It still holds the title as Singapore’s most used social media.

But to fully leverage onto Facebook’s extensive reach into our Singapore market, there are […]

5 Sites For Free, High-Resolution Stock Images

Photos are becoming increasingly easy to retrieve online. You can basically search for any word and find pretty decent photos on any search engines or even on social media sites.

But be warned: many of these are NOT for commercial uses. This means you can get sued by the photographer or illustrator […]

By |December 5th, 2016|Categories: Design|Tags: |0 Comments

Lead Generation Strategy For SMEs That Most Marketers Don’t Tell You

Most lead generation strategy for SMEs listed on the web show you a list like this:

Social media
Search engine (SEO)
Content marketing (blogging, webinar)
Company website
Networking
Exhibition/tradeshow

And the list goes on and on…

The funny thing is they are listed as if they are different and mutually exclusive, but they are not!

High […]

By |November 27th, 2016|Categories: Facebook|Tags: |0 Comments

What Facebook Marketing Challenges Are You Facing Now?

When I started chatting with Business Owners and Marketing Executives at one of the first Facebook Advertising Course, I realised many other business owners and marketing personnel faced similar problems with marketing on Facebook business platform. Its because of these problems that they decided to attend the course to demystify their problem.

Are […]

Create Massive Customer Demand Through Hyper-Focused Facebook Targeting

Based on our past blog post on Singapore’s Top 3 Social Media Channels, we have established a fact: Facebook is leading the social media in Singapore. But let me tell you the real reasons why they are able to hold the champion title in face of the fierce competition — their […]

3 Steps To Start Building A Magnetic Social Media Brand

If you have reading this now, you are probably aware about the effectiveness of social media. Just to give you a context, we have 3.6 million Singaporeans actively on social medias. That’s 58% of the entire population. 67% of national-wide internet users would search online for a product/service while 57% […]

Top 3 Social Media in Singapore

Finding the suitable social media platform mix can greatly strengthen your company branding and advertising. But there are many social media platforms out there! From Facebook to Linkedin, Instagram to Pinterest… You must be thinking, “where should I focus your marketing efforts on?”

Well, that’s definitely a question all business owners […]