Common Marketing Mistakes to Avoid

By |March 13th, 2018|

While seemingly straightforward, there is actually more to marketing than meets the eye.  This is especially true when we talk about digital marketing. For starters, online marketing will require more than just having a blog or a presence in every social media platform currently available.

To succeed in the digital marketing […]

3 Reasons Why Singapore Businesses Should Use Facebook Live

By |June 27th, 2017|

With the suspense and instantaneousness, live content has been trending. People spend a lot of time on their mobile device, keeping themselves updated and entertained with social media. With the psychology of thinking that they would miss out on things if they don’t tune in, this tool that we are […]

4 Secrets To Building Customer Loyalty For Your Brand

By |May 11th, 2017|

We all know it is not easy to attract and retain buyers, building trust is harder. But the first step to building a base of loyal customers for your brand is through authentic content marketing.

It builds trust between you and your prospects and boosts your company’s marketing and image. And […]

Guide To Messenger Ad For Singapore SMEs

By |April 28th, 2017|

Facebook launched Messenger Ad since September last year, but we only started to see it appearing in Singapore last month. There has been a lot of talk about Messenger Ad.

It is the latest ground-break advertising format that has opened up more marketing opportunities for businesses operating on Facebook. And just […]

Guide To Understanding Messenger Bot for Singapore SMEs

By |April 8th, 2017|

When Facebook first launched Messenger Bot, the world was taken by storm. Many companies were so hyped about it that they all rushed out to try this new tool.

A year on from then, we can see that the bot development journey has been one bumpy ride. But, like any new gadgets, […]

7 Free Content Creation Tools That All Marketers Should Know

By |March 17th, 2017|

As a marketer, content creation is something unavoidable. Be it your blog post or social media advertising campaign, you will be writing content and there will be times that you will be stuck with coming up with a new topic or headlines.

So here are some free content creation tools that can clear […]

5 Landing Page Examples For High Conversion Lead Campaign

By |February 18th, 2017|

We shared on the 5 essential elements of landing page some time back, so we thought we should follow it up with examples created by notable lead generation marketers and companies.

As Groucho Marx says “Learn from the mistakes of others. You can never live long enough to make them all yourself.” We have extracted some […]

Create High Conversion Facebook Ad With The Right Buyer-Offer Match

By |February 1st, 2017|

Like any of your other high conversion Facebook ad, your Click-Through-Rate (CTR) is at a healthy level, but the conversions just don’t amount to the same sum. No matter how many times you have changed your ad image, it just doesn’t seem to improve.

I totally understand your frustration (everyone starts […]

Increase Facebook Ad Reach With 3 Ad Elements

By |January 22nd, 2017|

I have met many marketers telling me, “My ads doesn’t seem to be getting the same reach and impression as it did in the past! It must be because Facebook is getting too saturated”.

But honestly, it’s just an excuse. No doubt, Facebook is reaching its maximum number of ads they […]

3 Steps to Create Your First Content Marketing Strategy (for SMEs)

By |January 10th, 2017|

We have mentioned it before, Singapore businesses should start content marketing while they still have the advantage.

So to get you started, we have created a 3 step guide to hep you establish  a content marketing strategy (for SMEs) that require minimal cost.  We are going to explore strategies that local SME owners and […]