Increase Facebook Ad Reach With 3 Ad Elements

By |January 22nd, 2017|

I have met many marketers telling me, “My ads doesn’t seem to be getting the same reach and impression as it did in the past! It must be because Facebook is getting too saturated”.

But honestly, it’s just an excuse. No doubt, Facebook is reaching its maximum number of ads they […]

3 Steps to Create Your First Content Marketing Strategy (for SMEs)

By |January 10th, 2017|

We have mentioned it before, Singapore businesses should start content marketing while they still have the advantage.

So to get you started, we have created a 3 step guide to hep you establish  a content marketing strategy (for SMEs) that require minimal cost.  We are going to explore strategies that local SME owners and […]

5 Facebook Targeting for Singapore Businesses You Never Thought of

By |January 8th, 2017|

There is a lot to play around with Facebook’s advance targeting, apart from using its “Custom Audience” and “Look-A-Like Audience”. The thing about Facebook targeting is the number of combination you can enter. You will never run out of targeting with the endless possibilities…

That’s why you shouldn’t limit yourself to the existing […]

Why SMEs Should Start Content Marketing In Singapore

By |December 31st, 2016|

Content marketing is a popular marketing practise in United States and Europe market that almost every businesses have a content marketing personnel, be it outsourced or employeed.

But it is slow to gain traction in Asia, and definitely in Singapore. Which is actually good news for you….
What Is Content Marketing?
Basically, content marketing […]

3 Ways To Keep Up With Latest Social Media Updates

By |December 24th, 2016|

Facebook, Twitter, Instagram, Linkedin and so many other social media update their interface 3-4 times a month, or perhaps even more than that! Sometimes, the change is insignificant to your company, but some can be drastic as well. For examples, when Facebook did a clickbait update, certain industry, such as the wealth creation […]

3 Must-Know Facebook Ads For Lead Generation

By |December 17th, 2016|

Facebook is a great place for lead generation, not only because of the introduction of the latest lead ad, but also because of the wide reach in Singapore. It still holds the title as Singapore’s most used social media.

But to fully leverage onto Facebook’s extensive reach into our Singapore market, there are […]

5 Sites For Free, High-Resolution Stock Images

By |December 5th, 2016|

Photos are becoming increasingly easy to retrieve online. You can basically search for any word and find pretty decent photos on any search engines or even on social media sites.

But be warned: many of these are NOT for commercial uses. This means you can get sued by the photographer or illustrator […]

Lead Generation Strategy For SMEs That Most Marketers Don’t Tell You

By |November 27th, 2016|

Most lead generation strategy for SMEs listed on the web show you a list like this:

Social media
Search engine (SEO)
Content marketing (blogging, webinar)
Company website
Networking
Exhibition/tradeshow

And the list goes on and on…

The funny thing is they are listed as if they are different and mutually exclusive, but they are not!

High […]

Psh… Have You Heard Of The New Facebook Lead Ads?

By |November 20th, 2016|

If you have read the blog on Singapore’s 3 most popular social media, you would know that Facebook is the top social media that most Singaporean use and spend their time on. It’s the best place to collect data on your local market, and now Facebook has rolled out the […]

What Facebook Marketing Challenges Are You Facing Now?

By |November 11th, 2016|

When I started chatting with Business Owners and Marketing Executives at one of the first Facebook Advertising Course, I realised many other business owners and marketing personnel faced similar problems with marketing on Facebook business platform. Its because of these problems that they decided to attend the course to demystify their problem.

Are […]