Latest From The Blog

3 Ways To Keep Up With Latest Social Media Updates

Facebook, Twitter, Instagram, Linkedin and so many other social media update their interface 3-4 times a month, or perhaps even more than that! Sometimes, the change is insignificant to your company, but some can be drastic as well. For examples, when Facebook did a clickbait update, certain industry, such as the wealth creation […]

3 Must-Know Facebook Ads For Lead Generation

Facebook is a great place for lead generation, not only because of the introduction of the latest lead ad, but also because of the wide reach in Singapore. It still holds the title as Singapore’s most used social media.

But to fully leverage onto Facebook’s extensive reach into our Singapore market, there are […]

Lead Generation Strategy For SMEs That Most Marketers Don’t Tell You

Most lead generation strategy for SMEs listed on the web show you a list like this:

Social media
Search engine (SEO)
Content marketing (blogging, webinar)
Company website
Networking
Exhibition/tradeshow

And the list goes on and on…

The funny thing is they are listed as if they are different and mutually exclusive, but they are not!

High […]

By |November 27th, 2016|Categories: Facebook|Tags: |0 Comments

Psh… Have You Heard Of The New Facebook Lead Ads?

If you have read the blog on Singapore’s 3 most popular social media, you would know that Facebook is the top social media that most Singaporean use and spend their time on. It’s the best place to collect data on your local market, and now Facebook has rolled out the […]

By |November 20th, 2016|Categories: Facebook|Tags: |0 Comments

What Facebook Marketing Challenges Are You Facing Now?

When I started chatting with Business Owners and Marketing Executives at one of the first Facebook Advertising Course, I realised many other business owners and marketing personnel faced similar problems with marketing on Facebook business platform. Its because of these problems that they decided to attend the course to demystify their problem.

Are […]

Create Massive Customer Demand Through Hyper-Focused Facebook Targeting

Based on our past blog post on Singapore’s Top 3 Social Media Channels, we have established a fact: Facebook is leading the social media in Singapore. But let me tell you the real reasons why they are able to hold the champion title in face of the fierce competition — their […]

3 Steps To Start Building A Magnetic Social Media Brand

If you have reading this now, you are probably aware about the effectiveness of social media. Just to give you a context, we have 3.6 million Singaporeans actively on social medias. That’s 58% of the entire population. 67% of national-wide internet users would search online for a product/service while 57% […]

Top 3 Social Media in Singapore

Finding the suitable social media platform mix can greatly strengthen your company branding and advertising. But there are many social media platforms out there! From Facebook to Linkedin, Instagram to Pinterest… You must be thinking, “where should I focus your marketing efforts on?”

Well, that’s definitely a question all business owners […]

How To Maximise Your Profit From Your Facebook Advertising

As we start sharing on how business can use Facebook Advertising to grow their business, one key question eventually arise. Will advertising on Facebook really generate ROI for my business? The answer is Yes… And No…

It all depends on your customer lifetime value. Your Customer lifetime value or CLV for short is the […]

By |October 10th, 2016|Categories: Facebook|Tags: , |0 Comments

5 Things You Need To Know About Facebook Clickbait Update

Have you ever felt that some headlines on your Facebook News Feed exaggerated so much and you got deceived and clicked into it? Facebook understands this, and is implementing Facebook Clickbait Update to remove such headlines from your News Feed.

In the year 2014, Facebook has started fighting against Clickbait headlines. However, the […]

By |August 19th, 2016|Categories: Facebook|Tags: |0 Comments