While seemingly straightforward, there is actually more to marketing than meets the eye. This is especially true when we talk about digital marketing. For starters, online marketing will require more than just having a blog or a presence in every social media platform currently available.
To succeed in the digital marketing arena, you need to know what to do. However, knowing what to do alone won’t suffice. To stand out and succeed, you also need to know the oh-so-common mistakes to avoid so it won’t jeopardize your marketing efforts.
Below are some of the most prevalent online marketing mistakes you should avoid at all cost:
#1: Not promoting your blog
If you think writing a blog entry and posting it is enough, then think again! With so many blogs nowadays, it would be unwise to just leave things to chance and assume people will find your blog on their own.
Keep in mind that no matter how amazing your content is, it won’t get the attention it deserves if you don’t promote it. In line with this, it would be a good idea to use your social media platforms to promote your content so more people can find it.
#2: Not updating old posts
Updating articles is considered a good blogging technique. If you are looking to build thought leadership, you need to put high emphasis on the accuracy of the information found on your site. Trends, data, and opinions can get outdated over time and links can get broken. However, rather than rewriting the whole thing, updating it would do.
It would also be a good idea to leave the old posts as it is and just add a commentary or comparison of your previous entries when needed. Doing so will give your readers the impression that you are particular about the content you put out there for their consumption.
#3: Not experimenting with different forms of content
The importance of posting content on a consistent basis cannot be overstated. The good thing is you don’t necessarily have to come up with new content all the time. Pick blog entries with the most engagement and recycle content by turning them into videos, webinars, infographics, or podcasts.
This is a sound technique any way you look at it. For starters, diverse media forms will be able to attract new people who prefer one type of content over the others. In addition, once you have created a wealth of varied content, you won’t have a hard time figuring out what to post on the social media platforms you are active in.
#4: Not picking the right social media platforms to be active in
Having a presence in every social media platform will not guarantee success. You don’t have to be active on every social media platform in existence. As a general rule of thumb, consider it wise to have a presence in at least 2 platforms suits your brand’s needs best. This is especially advisable if you have limited resources.
Also, rather than spreading yourself too thin, devote your time, energy, and efforts on establishing meaningful connections and building a robust following. Be consistent when it comes to bringing value to the mediums you have chosen.
Take into account the content you will be posting and where it would be more appropriate. For instance, if your content is very visual, using Instagram or Pinterest would be your best bet. If you’re producing mostly videos, YouTube is the platform for you. If you want to provide relevant and timely industry-related updates, it might be a good idea to try Twitter.
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