Based on our past blog post on Singapore’s Top 3 Social Media Channels, we have established a fact: Facebook is leading the social media in Singapore. But let me tell you the real reasons why they are able to hold the champion title in face of the fierce competition — their advance targeting.

Here are some advance Facebook targeting that businesses leverage on:

#1: Filter Singapore’s 3 Million Users To Find Your Target Market

Facebook has targeting like no other social media. It allows you to filter users based on demography, interest and even behaviour. Just to give you a sample, you can target users based on their education (fields of studies, schools attended, etc), life events (new relationship, wedding engagement, new job, etc), work (job title, industry, etc), or even their travelling behaviours!

Let’s say if I want to target local university graduates who are in the healthcare industry (Doctors, nurses, etc), this is what i can do:

From the 3 million user base, I have filtered out 13,000 of them to create a hyper-focused ad.

See what I did there, I have not only selected a group of graduates but also streamlined my facebook targeting by narrowing futher on a particular demographic/interest/behaviour ( it shows up as “and MUST ALSO match at least ONE of the following). You do more than just that: you can also excluding people that you wish to avoid to fine-tune your targeting.

Each targeting can be vary drastically. For example, you can engage business owners who are interested in investment and stay-at-home parent who are interested in investment with two different and tailored adverts. Many marketers use this function to find their target market that would engage and purchase products/services for them.

#2: Retarget Ads To Website Visitors

Facebook calls it “Custom Audience”. Every time a new potential buyer visits your website, you can arrange so that they can see your ads the next time they surf Facebook. Imagine if they were looking at a particular service/product that you offer, you can push ads to them to give them more reasons to purchase your product/service (e.g. a discount for the specific product or case study on someone who benefited from your service).

Ever wondered how Facebook knows that you were searching for a product online? Its simply the power of custom audience! Look at what Groupon is doing to capitalise on it.

Recently, Facebook have included a new update that allows you to target anyone who engages with your Facebook content (even just a single comment, like or share). This opens up to a whole new possibility of growing your fan base and lead count on Facebook.

#3: Target Potential Buyers That Are Similar To Your Customer Base

“Look-a-like Audience” is the term for this function. Based on the custom audiences that you have created – it can be the visitors at your website or current Facebook fan base or even current customer base — Facebook will find similar users within the country. You can arrange it so that its 1-10% of the nation’s population. How convenient is that? You will never be afraid of running out of leads with this retargeting strategy.

See how you can easily reach 41,300 more potential leads who are very closely mached to my source (which can be your current customer base) with just a few click?

With these functions, Facebook can help you to reach your target market with laser-like focus and bring in more high quality leads. That’s why marketers love Facebook ad platform. Its the most sophisticated and effective social media to reach out their target market.

If you are trying these advance targeting right now, let us know how it is going for you!

Need more targeting  ideas?

Here are 5  interesting targeting that you can try out too.


Interested to learn more about Facebook advertising? Check this out:

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Shirley Yam
Shirley specialises in Facebook marketing and lead generation. Under Tangylab, she has helped local and international companies to achieve their marketing and sales goals through various advertisements and campaigns. She actively seeks to understand customer’s digital behaviour and is interested to share what she has learnt with others to help them optimise their digital efforts.