With the suspense and instantaneousness, live content has been trending. People spend a lot of time on their mobile device, keeping themselves updated and entertained with social media. With the psychology of thinking that they would miss out on things if they don’t tune in, this tool that we are […]
Facebook launched Messenger Ad since September last year, but we only started to see it appearing in Singapore last month. There has been a lot of talk about Messenger Ad.
It is the latest ground-break advertising format that has opened up more marketing opportunities for businesses operating on Facebook. And just […]
Like any of your other high conversion Facebook ad, your Click-Through-Rate (CTR) is at a healthy level, but the conversions just don’t amount to the same sum. No matter how many times you have changed your ad image, it just doesn’t seem to improve.
I totally understand your frustration (everyone starts […]
I have met many marketers telling me, “My ads doesn’t seem to be getting the same reach and impression as it did in the past! It must be because Facebook is getting too saturated”.
But honestly, it’s just an excuse. No doubt, Facebook is reaching its maximum number of ads they […]
There is a lot to play around with Facebook’s advance targeting, apart from using its “Custom Audience” and “Look-A-Like Audience”. The thing about Facebook targeting is the number of combination you can enter. You will never run out of targeting with the endless possibilities…
That’s why you shouldn’t limit yourself to the existing […]
If you have read the blog on Singapore’s 3 most popular social media, you would know that Facebook is the top social media that most Singaporean use and spend their time on. It’s the best place to collect data on your local market, and now Facebook has rolled out the […]
Based on our past blog post on Singapore’s Top 3 Social Media Channels, we have established a fact: Facebook is leading the social media in Singapore. But let me tell you the real reasons why they are able to hold the champion title in face of the fierce competition — their […]
As we start sharing on how business can use Facebook Advertising to grow their business, one key question eventually arise. Will advertising on Facebook really generate ROI for my business? The answer is Yes… And No…
It all depends on your customer lifetime value. Your Customer lifetime value or CLV for short is the […]