When I started chatting with Business Owners and Marketing Executives at one of the first Facebook Advertising Course, I realised many other business owners and marketing personnel faced similar problems with marketing on Facebook business platform. Its because of these problems that they decided to attend the course to demystify their problem.

Are you facing these challenges as well?

Facebook Marketing Challenge

Are You Facing These Facebook Marketing Challenges?

Challenge 1: I Just Can’t Find The Right Targeting That Produces Good Results

Tried experimenting with a few facebook target but they just don’t seem to be working well? Well, the target market in your mind may not actually be your actual online target market. It is a painful process to go through — to lose money and getting undesired leads after pouring all that money — I get it.

That’s we give our course participants the opportunity to receive feedbacks and ideas on their intented targeted audience during the course. Often,  new targeting would emerge since different ideas are being chipped in by participants from a variety of industry! Which is a really nice scene to see, i must say.

On the otherhand, if you are interest to find out how else you can reach out to users who are similar to your current cutomer base, have a read at our article on Facebook advance targeting.

Challenge 2: I Don’t Have Enough Manpower To Run My Own Facebook Page And Ads

We get see this problem often. When the participants just begin on their first Facebook or Instagram campaign, they become worried. Business owners are afraid that they will be too busy with their day-to-day operation, while the marketing exective worry about being unable to manage the additional workload.

It is totally understandable. You have to integrate social media into your overall marketing campaign, design and write the post, the landing pages and email funnel that makes ups the campaign. It is quite a feat indeed!

Thankfully, we have a growing community of skilled freelancers at FreelancerUpwork or Fiverr to help you relieve this load. If you are intending to hire a freelancer these are good websites, but do note that you may need to spend money and time to experiment and find the right freelancers.

Not all freelancers produce quality work.

Not all freelancers produce quality work.

In the course, we would share tips and trick to find the right freelancers so that your dont have to waste additional money and effort. That is… if you join the course ( sorry about that!)

Challenge 3: I Am Not Familiar With Facebook Business Platform

This is one of the biggest challenge our participants faced. Many of them don’t know or are not familiar the Facebook advertising platform like Business Manager and Powereditor. These are powerful tools that you MUST USE and MASTER in order to create an effective Facebook or Instagram ad.

It can get technical and confusing especially with all the advance features and additional steps for integration to external pages/app. It is a tedious but important process. That’s why our course is very hands-on so that we can guide participants through the techincal maze.

But if you would like to do it yourself, you can experiment with the platform. Do note that you will have to learn by trial-and-error, it will take time and effort so do set apart a few days to work through the platform features.

These are the challenges that I have heard of. I am curious — are you facing any other Facebook marketing challenges? It would be interesting if you can sound it out and may be we can have a discussion on it.

And if you are interested in our Facebook and Instagram Advertising Course, click below and have a look other benefits it can offer.

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Shirley Yam
Shirley specialises in Facebook marketing and lead generation. Under Tangylab, she has helped local and international companies to achieve their marketing and sales goals through various advertisements and campaigns. She actively seeks to understand customer’s digital behaviour and is interested to share what she has learnt with others to help them optimise their digital efforts.